This week Jason and Davey discuss the hype cycle of AI and the need for specific use cases. They highlight the importance of identifying practical applications of AI rather than expecting it to do everything. Exploring the challenges and potential solutions in the field of AI, such as data classification and document interrogation, Jason and Davey emphasise the convenience and productivity benefits of AI and share examples of organisations that have successfully implemented AI solutions. The conversation then explores the concept of trust in organisations and how it affects customer satisfaction. Delving into the role of technology and AI in building trust and improving the quality of work. They're discussion also touches on the importance of transparency and ethical innovation in businesses.